Punjabi Mega Promotion
As the strongest brand in the white rice category, Punjabi Almuhaidib rewarded it is consumers by offering 45 individuals a chance to win stellar prizes. Punjabi Almuhaidib consumers entered a raffle by purchasing a 10 kg with a free 1 kg of rice; the 1 kg held a coupon with registration details. Five winners were awarded a full entertainment system and a one year OSN subscription. Twenty lucky winners received a 1,500 Saudi riyals coupon for Lomar, while another twenty winners received a 1,000 Saudi riyals coupon for Abdul Samad AlQurashi that can be spent in select stores.