Since Punjabi AlMuhaidib is considered as an ingrained symbol in the Saudi culture, it had to be represented in its most infamous festivals, Al -Janadriyah National Festival for Heritage and Culture. Punjabi AlMuhaidib had participated in the festival to celebrate its 70th anniversary of providing the Saudi family with Basmati rice of the utmost quality.
The Punjabi Al Muhaidb stand at Al -Janadriyah displayed the historical timeline of the company which documents briefly, the beginning in 1946 and sheds light on the deeply rooted legacy of the brand. So far Punjabi Al Muhaidb had succeeded in delivering its promise for 70 years and intends to continue on the same path of success for years to come.
The stand had also included a family photo booth, As part of Punjabi AlMuhaidib’s participation activities, a gesture boasting a traditional flare, which emphasises the brand image as a brand that celebrates family values and respects it. Another key activity was Wet sampling which allowed consumers to experience the try of high quality white Indian basmati rice and savour its special aroma and taste. Punjabi AlMuhaidib has always been considered as a prime part of the Saudi family traditions. Thus this participation in Al-Janadria was essential to enforce the brand’s image and message.